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NEXUS Masterclass: Founder-Led Recruitment for Startups (with Lee Tobenas, Zygo)

Hiring isn’t about filling seats—it’s about building momentum. In this NEXUS Masterclass, Lee Tobenas (Founder, Zygo) shares a practical playbook for founder-led recruitment, showing early-stage UK startups how to plan a hiring roadmap, attract talent via social recruiting, choose the right recruiter model, and avoid AI-driven CV/interview pitfalls.

 What you’ll learn

  • Founder-led recruitment as a competitive advantage: why your first 10–20 hires should be founder-involved.
  • Hiring roadmap: plan 3–6–12 months ahead like a product roadmap; define outputs, not job titles.
  • Social recruiting for startups: use LinkedIn to build credibility, post value-led updates, and turn culture into a magnet.
  • Job advert vs job description: sell the opportunity (ad) vs. list the requirements (JD).
  • Recruiter models that work for early-stage teams: contingent (exclusive), retained, embedded, and fractional recruiting.
  • Reducing time-to-hire: a fast, fair 3-stage interview process that still hires slow and fires fast.
  • AI in recruitment: how to spot AI-written CVs, proxy interviews, deepfakes, and keep interviews human and contextual.

 

Who this is for
  • Bootstrapped, pre-seed and seed-stage founders building their first team in the UK and Europe
  • Startup leaders hiring engineering, product, marketing, or sales roles
  • Founders weighing freelancers vs full-time or considering fractional/embedded talent

 

Key takeaways:
  • Always be hiring: build a talent pipeline before you “need someone yesterday.”
  • Small, high-impact teams > large, mid-tier teams for speed, culture, and fundraising credibility.
  • Define outcomes (e.g., “ship MVP with auth, onboarding, billing in 60 days”) to attract the right people.
  • Use social proof—good and bad: share wins, lessons, and how you fix customer pain to build trust.
  • Stay close to the process even if you use recruiters; set timelines, scorecards, and non-negotiables.

 

Session outline
  • Intro: Johnny Quirk, Head of Community at NEXUS
  • Founder-led hiring: why it matters & how to do it
  • DIY recruitment + LinkedIn strategy
  • Reactive hiring and how it kills traction
  • Choosing recruiter models: contingent, retained, embedded, fractional
  • AI & recruitment fraud: risk management
  • Audience Q&A: “risky startup” offers, freelancers vs full-time, ideal interview stages

 

About The Speaker:
A specialist in early-stage, founder-led recruitment (bootstrap to seed) with nearly a decade in tech hiring. Lee helps startups access talent via flexible, cash-flow-friendly models and has supported founders with fundraising, first customers, and team design.
Watch the masterclass

 

FAQs
Is founder-led recruitment realistic for busy founders?
Yes—especially for your first 10–20 hires. It sets your quality baseline, shapes culture, and boosts investor confidence.

 

What’s the ideal interview process for startups?
A 3-stage flow: intro conversation → targeted exercise (live where possible) → debrief/final. Keep loops tight and feedback fast.

 

When should I use a recruiter?
If you lack bandwidth, face scarce talent, or need speed without lowering the bar. Consider retained, embedded, or fractional options for commitment and fit.

 

How soon should I start hiring for a role?
Plan 3 months ahead (notice periods + sourcing). You can delay a start date—what you can’t do is reclaim lost time.

 

Ready to level up your hiring?
Join the NEXUS community for masterclasses, office hours, and founder-to-founder support.